The History of Pumpkin Spice: A Documentary with Director Q&A
Friday, October 23rd, 7 p.m.
Take a journey through the evolution of our favorite spice blend from the historic spice trade of the East to the humble American pumpkin pie to the introduction of the iconic Starbucks Pumpkin Spice Latte that remains synonymous with the Fall season today.
The Question of Allspice
Saturday, Oct. 24th, 10:00 a.m.–2:00 p.m.
What is pumpkin spice, anyway? Should there be an industry standard? In this open forum, we’ll tackle the controversial topic of spice blends, hearing from a wide range of speakers including a Starbucks Product Manager, a McCormick Spice Buyer, and Martha Stewart.
Pumpkin Spice and People of Color
Saturday, Oct. 24th, 2:00–5:00 p.m.
Join for a two-part myth-busting workshop!
Part I: Community Discussion
Is Pumpkin Spice just a WYPIPO thing? We will hear from Black entrepreneurs that have embraced the movement. Voice your thoughts on twitter and tag us @PMPKNSPC2020
Part II: Industry Discussion
How can I better market my products to Black buyers? All participants receive the free e-book 7 Pumpkin Spice Marketing Mistakes and How to Avoid Them.
PMPKNSPC Annual Product Awards
Saturday, Oct. 24th, 6 p.m.
During this live-streamed event, we will award new, outstanding, and innovative pumpkin spice products to hit the market in the last year.
Venus Razor with Pumpkin Spice Moisture Strip
3M Pumpkin Pie Scented Surgical Mask
LaCroix Pumpkin Spice Seltzer
Pumpkin Spice Tobacco JUULpods
Charmin Limited Edition Pumpkin Scented Quilted Toilet Paper
Trojan Pumpkin Spice Condom and Lube Gift Set
Hormel Pumpkin Spice SPAM
Hypo-allergic, yet Pumpkin Scented Teacup Poodle
The Future of Pumpkin Spice
Sunday, October 25th, 12:00–3:00 p.m.
Part I: The President of the Pumpkin Spice Board and top marketing experts will address the effect of the COVID-19 pandemic on the pumpkin spice industry.
Part II: Did it ever occur to you that literally the only thing that does not taste like pumpkin spice… is a pumpkin? Don’t miss Monsanto’s top GMO scientists as they debut the long-awaited Pumpkin-Spiced Pumpkin.